Account Manager
Margaret Lawhorn
Performance Marketing Account Manager
I'm a full-time working mom, born and raised in small-town Indiana. My husband and I followed our dream of sunnier skies to the big state of Texas. During the day, I work as a Performance Marketing Account Manager for Goodway Group. I spend my spare time with my family, reading, thrifting, and eating queso.
Résumé
I'm a University of Illinois Urbana-Champaign graduate with a degree in advertising. I've been a marketing professional for 8+ years with experience in account management, project management, marketing strategy, reporting & analytics, and more.
With a diverse background in internal marketing management and agency experience, I offer a unique business and creative perspective. I have experience working with startups, SMBs, and Enterprise clients, both B2B and B2C, in a variety of industries.
Industry Highlights
B2B
Client: ADLM
Role: Email Marketer
Enterprise
Client: MyEyeDr.
Role: Account Manager
Entertainment
Client: Lucky Strike
Role: Email Marketer
Nonprofit
Client: Epilepsy Foundation
Role: Account Manager
B2C
Client: Moby
Role: Account Manager
SMBs
Client: Ryoko Rain
Role: Account Manager
Luxury
Client: The 1916 Company
Role: Account Manager
Education
Client: HMH
Role: Account Manager
Ecommerce
Client: Bucketsquad
Role: Account Manager
Music
Client: Positive Grid
Role: Account Manager
Technology
Client: Bearcom
Role: Email Marketer
Insurance
Client: Hippo+
Role: Account Manager
Client Highlights
 |  |
|---|---|
 |  |
 |  |
 |  |
 |  |
 |  |
 |
Case Studies
New Product Launch
Hippo+ is a first-of-its-kind home protection plan that reimagines traditional homeowners insurance. Hippo+ needed a launch plan that included an audience analysis, value propositions and messaging, and a full-funnel channel mix to bring awareness to their new product and deliver high-quality leads ready to convert.
“Margaret is a strategic client marketing expert and a HubSpot pro. As a client partner, she's exceptional – a great listener who finds unique solutions and brings fresh ideas to the table. Margaret is highly organized, effective, and an excellent communicator. She's skilled in project management and leveraging AI to deliver effective work more quickly. I couldn't recommend Margaret more wholeheartedly!"
"In a single word, Margaret is AMAZING. She has supported our company with integrating a new email automation platform and the process has been challenging, as we're all learning a new system together. Margaret never loses her cool and just keeps working the problem until it is solved. She truly knows her craft and has tremendous skill as a project manager. It's a pleasure working with Margaret on all counts!"
“Margaret has adapted quickly to her new role on the Tuff team. Although transitions have been fast and occasionally disjointed, she's approached every challenge as a learning opportunity and has managed everything professionally. She deserves all the flowers!”